Grow yourself. Grow your business.

An education platform for female entrepreneurs who want to scale their companies with clarity, courage, and joy—without trading authenticity for achievement.

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THE FOUNDERS

WE WALK OUR TALK

We started as three women—Monica Aliman, Ilinca Păun, Cristina Pateșan—coming from different worlds of leadership, entrepreneurship, and education, but united by one belief: that women thrive when they are fully seen, supported, and challenged to dream bigger.

Three women smiling and hugging each other against a black curtain background.

Together, we're not teaching business. We're shaping a new narrative for women who lead—one rooted in courage, connection, and confidence.

About BFF ▸

Woman with glasses covering her face with her hands sitting at a white desk, with a laptop, a pen, a crumpled tissue, and a phone, against a plain white background, appearing stressed or overwhelmed.

REALITY CHECK

You're building something meaningful. But something feels misaligned.

You're making progress. Checking boxes. Moving forward. But there's a tension you can't quite name—between the business you're building and the person you want to be while building it.

You know there's a different way. One where growth doesn't mean burnout. Where strategy aligns with who you truly are. Where you don't have to choose between ambition and authenticity.

That's what we're here for.

Business growth and personal evolution, integrated.

We believe confidence has deep roots, learning works best in community, and strategy becomes powerful only when aligned with who you truly are.

Three Core Pillars

Proven Frameworks

We use methodologies that create lasting change: systemic work, group coaching, mastermind, strategic planning. Not theory—lived practice.

Collective Intelligence

You don't learn alone. The community becomes your mirror, your thinking partner, your support system. This is where breakthroughs happen.

Integration

We bring together strategy and soul, data and intuition, plans and presence. Personal transformation drives business results.

This isn't your typical business program. It's where you do the real work—the kind that changes everything.

Find Your Entry Point

Whether you're ready for deep transformation or want to start with community connection, there's a place for you here.

COMMUNITY EVENTS

Free & Monthly - Connect, Learn, Network

Whether you're ready for deep transformation or want to start with community connection, there's a place for you here.

Ginger Night

Our iconic evening gathering where founders and investors come together for honest conversations about what it really takes to build and scale.

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Mastermind Breakfast

Monthly morning sessions in cozy coffee shops where female entrepreneurs solve real business challenges using a well renowned methodology and collective intelligence.

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1 DAY WORKSHOPS

Intensive full-day events to gain Focus, Clarity, Momentum

Strategy Day

One full day to step back from urgency and create your growth roadmap with expert facilitation and peer insight.

See if it’s for you ▸

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Systemic Day

A day of deep work making invisible patterns visible so you can move forward with trust and awareness.

Or maybe this fits better ▸

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TRANSFORMATIVE PROGRAMS

Compact or Long-Format for Deep Work, Lasting Change

Three women sitting at a wooden table in a modern cafe with a patterned rug. One woman with glasses and brown hair wearing a black shirt and gray vest, another with glasses and curly hair, and the third with long brown hair in a white shirt. There are laptops, plates, cups, and a glass pitcher on the table. A small dog with white and brown fur is walking in front. The background has a dark blue wall with white text that reads 'Do Something Great. Do.'

Atelier de Încredere

16 hours over two days to gain clarity, overcome obstacles, and build a path forward that honors both who you are and what you're building.

Start Here ▸

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Incubator de Încredere

Our flagship 90+ hour program over more than 6 months. Where personal breakthrough meets business strategy for sustainable, joyful scaling. In a community of brave women.

Or dive the deep end ▸

IMMERSIVE CHALLENGES

Multi-Day Experiences - Deep Nature, Deep Work

Some transformations require complete immersion. Our multi-day retreats take you into nature for profound work that reconnects you with what matters most. You'll return changed—not because of what you learned, but because of what you remembered.

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Current Immersive Challenge

Wild Wisdom

3 Days in the Buzău Mountains

There's a wildness in your spirit that cannot be tamed. Three days to reconnect with your roots, your ancestors, your untamed presence. Where business meets vitality and you step back into your full power—rooted and free.

TBD, 2026 | Casa Lila, Colți

Explore Wild Wisdom▸

WHO IS THIS FOR

For women entrepreneurs who are done compromising

This is for you if you're a female entrepreneur with at least 25% ownership in a business that has potential to scale—and you're ready to grow in a way that feels true.

You might be

Ready to explore what's really holding you back

Looking for a community that values depth over surface

Willing to be vulnerable in service of your growth

Seeking resources beyond traditional business advice

Curious about integrating personal growth with business strategy

or

Sensing you need a fundamentally different approach to growth

Tired of choosing between success and authenticity

Navigating a transition and unsure how to step into your next version as a leader

Feeling isolated and ready for real community

Craving honest conversations with women who truly get it

THE IMPACT

WHAT CHANGES

Featured

Camelia Ontica

I left this course with much more than I expected. I loved the perfect combination of practical work and the warm, supportive atmosphere. It was exactly the context I needed: dedicated time to work applied on my business, concrete examples from other industries, real stories—sometimes so familiar they made me nod in recognition.

Oana Pascu

The July Strategy Day pulled me out of vacation mode and back into business in a relaxed way. I reconnected with colleagues from the incubator and met new entrepreneurs—all with similar challenges, which made the exchange of ideas valuable. There was a good balance between individual and group work using real examples. I think most people left with at least one clear new idea 😀.

Ioana Dodan

I learned new techniques that I will use for a long time to come. A mindset shift happened at some point and I feel like I've moved to another level together with you. And I am very grateful for that. A level both personal and professional.

Ioana Sanduleasa

What you do differently in the Incubator de Incredere is that you also address the unseen part of the iceberg, the deep and heavy one, which many are not comfortable exploring even alone. To create a space of absolute safety and support and to be able to provide uncomplicated and non-judgmental mirrors - that is truly an art.

YOUR TIME IS NOW

Whether you're ready for deep transformation or want to start by connecting with the community, there's a place for you here.

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Questions? Get in touch ▸